On Target: Ava & Viv


Target just announced a new plus size line geared towards the fashion-forward plus size woman who appreciates good value. The new line is called

Ava & Viv

The price range of the line runs from $10 to $79 and will be available in ALL Target stores starting around Mid- February. The line will be available online starting February 22, but you can look online for the complete look book, featuring bloggers Nicolette Mason, Chastity Garner, and Gabi Gregg ¬†starting tomorrow. So… get ready to make your wishlist!¬†

*I’m really hoping this is Target’s way of embracing plus size fashion. Maybe this is their answer to us speaking up and wondering why they have dropped floor space in stores, sizing ranges in clothing, etc. Let’s hope this is an upward trend!*¬†

On Target: Ava & Viv

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On Target: Ava & Viv

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