We live in a world where the idea of “perfection” sells. We are constantly bombarded with images of airbrushed supermodels. Well what if people started to use images of real everyday folk to sell their goods? Imagine buses driving by with photos of models of all shapes, colors, sizes, and even varying physical abilities.
Well someone is giving that concept a shot! Debenhams, a British department store, believes that reality sells. They have decided to go out on a limb and broaden the concept of beauty. Here are a few photos they have used for their catalog.
So what are your thoughts on this idea? Does reality sell? Is this a realistic advertising concept? Are you more drawn to these images or the advertising images you are used to for other department store advertisements? We’d love to hear what your thoughts are.