Reality Sells

We live in a world where the idea of “perfection” sells. We are constantly bombarded with images of airbrushed supermodels. Well what if people started to use images of real everyday folk to sell their goods? Imagine buses driving by with photos of models of all shapes, colors, sizes, and even varying physical abilities.

Well someone is giving that concept a shot! Debenhams, a British department store, believes that reality sells. They have decided to go out on a limb and broaden the concept of beauty. Here are a few photos they have used for their catalog.

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So what are your thoughts on this idea? Does reality sell? Is this a realistic advertising concept? Are you more drawn to these images or the advertising images you are used to for other department store advertisements? We’d love to hear what your thoughts are.

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There are 2 comments

  1. cindy dickinson

    I recently shopped some “plus size” sites for a bathing suit and instead of a traumatic experience, which bathing suit shopping always is, I came away feeling like one of the many real and beautiful women who were modeling. Amazing experience and makes me agree that reality not only sells, but it heals. IT’S ABOUT TIME.

  2. Keri

    Cindy, I LOVE that you had such a positive experience! I completely agree with you. We are constantly compared to others, and typically, compared to an unattainable ideal. In seeing “real folk” in advertising and catalogs, it reminds us that we are real, and real is beautiful. Real is the best way to be.

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