Choose Beautiful

This morning, I was scrolling through Facebook, as I do every morning, to see what the day holds for my friends and family. I stumbled upon this gem and wanted to share it with you all. 

By now, I’d say we’ve come to almost expect great ad campaigns from Dove. They seem to really have a knack for ads helping to express that everyone is beautiful. Well, as part of the “Choose Beautiful” campaign, Dove conducted a social experiment of sorts. They labeled doors “Beautiful” and “Average” and watched as people chose which door they should go through.

Which door would you choose?



Choose Beautiful

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Choose Beautiful

Mum’s The Word

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